Stetson Bennett has landed another Name, Image and Likeness (NIL) deal pushing his earnings to nearly $1 million since leading the University of Georgia to the 2021 national championship.
Shuman Farms, outside of Reidsville, announced NIL brand partnership with Bennett. It is the first of its kind in the produce industry.
“We are so impressed with Stetson’s hard work and determination that has led to his success on and off the football field,” said John Shuman, President & CEO of Shuman Farms. “He also grew up in South Georgia, not too far from where we are in Reidsville, so we thought it was a natural fit to partner with him.”
With a focus on game-day tailgating, Bennett will be promoting Shuman Farms and their premium sweet onions on his social media channels, the organization’s digital platforms, and on in-store point of sale materials.
“Sweet onions are sweet, mild, and versatile, making them the perfect staple at any tailgate,” stated Shuman. “We know consumers use them to top their burgers, brats and hot dogs. They are also great in dips, and of course make the most delicious onion rings.”
Shuman Farms’ partnership with Bennett will continue throughout the college football season.
“We’re looking forward to watching Stetson this season and are thrilled to have this opportunity to work with him,” Shuman concluded.
Bennett already has NIL deals with Fanatics, Georgia Power, Synovus Bank and AARP, along with card deals with Super Glow, Topps and The Players Trunk.
Jeff Hoffman of Everett Sports Management is his NIL agent.
Bennett has had fun pulling off his deals. He starred earlier this month in a commercial for Pointe Grand, which is an apartment complex in Athens.
Dressed as a mailman, Bennett delivers a package to two of the residents. Surprised to see the Georgia quarterback delivering their mail, Bennett responds with the classic response: “I deliver. That’s what I do.”
After UGA’s 2022 national championship victory over Alabama, Bennett waited on customers at Raising Cane’s charging one customer $33.18 — the score of the Bulldogs’ victory.
For more information about Shuman Farms and Stetson Bennett’s partnership, visit shumanfarmsga.com/tailgating.
